The cost of Google Adwords

Many times when I meet with a potential client I am asked how to get on the 1st page of Google and how much does it cost. The long short of it is, it depends on your business and the competition.

As many know, Google keeps things close to the vest and finding out information about certain marketing strategies can be difficult. There is no doubt however, that getting on the first page of Google is every online business’ aim.

There are a few ways of doing this but the only way to get on the first page immediately is by advertising with what are called Google Adwords and they are effective if done properly.

So getting to the question at hand; how much does it cost? Well Google has set the Adwords campaign up in a way were you can set a daily budget, choose the location of your ads and even the times of day and days of the week as well as many other neat little features. Choosing whether to advertise on social networks and mobile devices is something to consider as well.

If your in a business that has little or no competition your advertising can cost much less than a more competitive market. Say, comparing something like “used cars” or “attorneys” to something like “17th century clothing in Miami, Florida”. Obviously there wouldn’t be a whole lot of competition for the clothing in Miami in comparison to used cars or attorneys being searched all over the world. Setting up your campaign can be tricky and should be done by a professional in order to maximize your advertising dollar.

Be sure to do your research and find out what will work best for your company and good luck with your Google Advertising

Shawn Smith
The ADSmith Inc.

Posted in Google Advertising | Tagged , , | Leave a comment

Do I own my website?

Some might think this is a silly question, but for many so called website owners they do not actually own their own website. I had a client who paid a company approximately $3,500 to build  a business website for his company. The site came with all kinds of bells and whistles, which in the end he never used anyway, but  that is not the issue. Some of the features offered were very useful if they had been utilized properly.

The issue was that he never actually owned “his” website. There was the upfront cost in building the site, a monthly fee in the neighborhood of $300.00 and he had to upload all his own content and make all the changes to the site himself as well.

When it came time to make changes to the overall appearance of the site the company charged an additional amount each time something was required and these were listed as custom design changes not included under the monthly maintenance fee.

Later, he decided he wanted to have our company maintain the site and perform the updates to his site and when he wanted to change over to our servers he was informed that in fact he did not own the site and would not be able to transfer the site over. We had to start from scratch and rebuild a completely new site. He owned the content and was instructed to remove or download any images, copy or any other content before terminating services or else he would be unable to retrieve the content and would lose everything.

There are many online companies offering websites, hosting and domain names at incredibly inexpensive prices. The catch; you must host your site with their company and in many cases use one of their templates. When it comes time to make certain changes, which at times are still difficult for the average user, there are many limitations and design changes are extremely difficult, if not impossible.

It isn’t to say that these prefab sites have no place on the internet or aren’t useful, they are. The question really is on what your specific needs are. If you are creating a family site, a photo gallery or something for an organization that will have few or no changes and don’t have a need for ownership of the site, these types of sites are a very affordable option. Another viable solution which might serve well is a blog through Blogger or WordPress. Both are very powerful online tools to market your business.

Before you start out with your online endeavors, check with a professional and ask questions about the ownership of your site, maintenance, updates and capabilities. In the long run it may be worth it to wait until you have the capital to create a suitable business site that fits the needs of your company rather than doing things twice and possibly hurting your online presence more than helping.

Good luck with your future online marketing endeavors and if you have questions feel free to contact us, we’ll be glad to answer any questions about your future website.

Shawn Smith
The ADSmith Inc. 

Posted in Website Education | Tagged , , , , , | Leave a comment

What to know when purchasing or building a website for your company

It’s not uncommon to feel a bit overwhelmed when it comes to buying or building a website. Although the internet and having a website isn’t necessarily something new, the construction of a website is still quite new to many. A number of people I have talked to really don’t have any idea what type of questions to ask when  purchasing a website or what the construction of a site entails. So we at The Adsmith Inc decided to list a few pertinent points in everyday language that might help an individual interested in starting a website.

When creating a business site here are a few points to consider:

1. Is my site going to have products that I sell, or is it for the purpose of marketing my services, or both?
2. What are my competitors doing in terms of online advertising and what type of site do they currently have and is it effective?
3. Is my site going to be ranked on the first page of Google and if not what can I do to get it there, either in the organic section or under the paid advertising section (Google adwords)?
4. How much will getting my site ranked cost and is it part of the initial setup?
5. A very important question that many people are unaware of – do I own my website? (Look for future posts on this topic)
6. Do I have to supply all the content, ie. pictures, copy, forms, etc.?
7. If I have a site that will offer products, am I going to allow users to purchase directly from the site, or is everything going to be set up for phone and email sales?
8. Are there ongoing monthly fees or any hidden fees?
9. Does my site require any back-end software or a database of any kind and will this be part of the construction?
10. If I am offering any e-commerce options on my site, how secure is it and how does this all work?

These are just a few of the more simple questions to consider when creating or purchasing a website, but it’s surprising how many people I have spoken with who thought they owned their website once the construction of the site was completed. Many also thought that once a site was created their phone would begin to ring of the hook and they would be bombarded by emails. This simply isn’t the case. There’s much more to it than that.

Before you begin on the construction of your new site, be sure to ask these questions and as many others as you can think of.

One last point; Cost! Nowadays one can procure a website ranging anywhere from a free site included with the cost of monthly hosting all the way up to a site costing thousands of dollars and a hefty monthly expense as well. So how does one know what to do or what will work best for their company? Ask!

There’s no question that the internet is where it’s at, but it’s like entering a foreign country where you don’t speak the language, so be sure to get an interpreter you can trust.

Good luck with your online experience and feel free to contact The Adsmith Inc with any questions. Even if you don’t end up using us we’ll be glad to help and answer any questions we can.

Shawn Smith
The Adsmith Inc.

Posted in Website Education | Tagged , | Leave a comment

The ADSmith Inc – Website Design and Development in Miami, Florida

The ADSmith Inc. offers several website design packages, hosting for your website and several other exciting new offers. We can custom build your next website or use a pre-designed template. We can optimize your website for search engines or set up and manage a Google Adwords campaign. Give us a call to find out more at 888-586-0164 or visit

Posted in Website Design | Tagged , , , , , | Leave a comment