Many times when I meet with a potential client I am asked how to get on the 1st page of Google and how much does it cost. The long short of it is, it depends on your business and the competition.
As many know, Google keeps things close to the vest and finding out information about certain marketing strategies can be difficult. There is no doubt however, that getting on the first page of Google is every online business’ aim.
There are a few ways of doing this but the only way to get on the first page immediately is by advertising with what are called Google Adwords and they are effective if done properly.
So getting to the question at hand; how much does it cost? Well Google has set the Adwords campaign up in a way were you can set a daily budget, choose the location of your ads and even the times of day and days of the week as well as many other neat little features. Choosing whether to advertise on social networks and mobile devices is something to consider as well.
If your in a business that has little or no competition your advertising can cost much less than a more competitive market. Say, comparing something like “used cars” or “attorneys” to something like “17th century clothing in Miami, Florida”. Obviously there wouldn’t be a whole lot of competition for the clothing in Miami in comparison to used cars or attorneys being searched all over the world. Setting up your campaign can be tricky and should be done by a professional in order to maximize your advertising dollar.
Be sure to do your research and find out what will work best for your company and good luck with your Google Advertising
Shawn Smith
President
The ADSmith Inc.
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